02Primary research
Primary research
“Three tickets in four seconds?
I guess one ticket is also not possible.”
When I shared the brief's 4-second target, this was his reply. He is my friend's father and has run the machine for years. Photos weren't allowed on duty, so he sent a walkthrough video instead.

Seventeen hours, two rushes
Bus stand
Before the bus leaves the stand, every passenger has to be ticketed in about 5 minutes.
Rush hours
Office and school hours bring two rushes, about 3 hours each, one in the morning and one in the evening.
10 pm
At 10 pm the day's data is pulled over USB. If the cash comes up short, the gap comes out of his own pocket.


















